As corporate sustainability increasingly exercises influence on IT decision making, the question becomes how will it affect technology adoption trends. Will cloud adoption accelerate as result?
Resources consumed
The public cloud provides a good story for corporate sustainability in its “reveal” of resources consumed.
Measured resource utilization (MRU) billing can be easily converted into corporate sustainability metrics of carbon emitted or averted, the equivalent to cars off the road, etc. And with the “shared” nature of public cloud equipment, it also tells a story more akin to public transportation. Meanwhile extant enterprise IT’s reputation of low-utilization assets, comatose equipment and rate card chargebacks seem more analogous to traffic jams of one person per vehicle.
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