It’s fair to say that no one has been covering Xero longer than I have. I first talked to its co-founder and CEO, Rod Drury, long before the company launched a product. Trawling back through my emails and I discovered that we first talked about his vision 10 years ago to the day. (Rod, we really should have a celebratory beer!) I can’t imagine he’ll be celebrating the milestone, but it does go to show just how long Drury has been on this journey.
When it was founded, Xero took a very unusual path, listing on the New Zealand Stock Exchange before it even had a real product and customers. Backed by some high-profile names, and with Drury’s masterful marketing execution, Xero got its IPO away in the nick of time, just before the GFC really took its hold.