IoT Hype Cycle Antidote: Sitting With the Engineers

IoT Hype Cycle Antidote: Sitting With the Engineers

Google’s former HR chief, Jonathan Rosenberg recounts in his book How Google Works a story about CEO Larry Page’s response to an MBA employee’s PowerPoint product plan. Page told the MBA, “Go sit with the engineers.”

Page’s point: An effective new product plan can be created only if the engineering details are understood.

Along this line of thinking, I spoke with Joe Biron, Internet of Things CTO at PTC, because the company has staked its future on IoT, and Biron has a decade of IoT engineering experience. PTC’s mature businesses, mechanical design, and product lifecycle management are closely related to the company’s industrial IoT business, where the company is focused for growth.

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