It’s a lesson many large companies, most notably BP, have learned the very hard way. You might do everything right during a crisis, but a badly chosen sentence can make all your efforts worthless, at least as far as public perceptions go. The federal government learned that tough lesson again as it sought to help […]
Well, I have to admit one thing today: I underestimated what Satya Nadella could do for Microsoft. When he first became Microsoft’s CEO, the tech giant was in a mess. Not only was it losing to its biggest competitors, there was a lot of infighting. But Nadella turned things around. Under his leadership, Microsoft did […]