With Half A Billion Customers Lost, McDonald’s Gambles On Mobile Ordering To Get Them Back

With Half A Billion Customers Lost, McDonald’s Gambles On Mobile Ordering To Get Them Back

McDonald’s has always boasted about the billions of customers it has served. But now it has a big problem: the 500 million potential visitors it estimates it’s lost in the past five years. It hopes mobile ordering and curbside delivery will lure them back.


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