Twitter, with its wide user base, is easily one of the leading social media platforms today. You can build up a large following on Twitter; however, a large following doesn’t necessarily guarantee a lot of engagement. Be it any platform or social media, engagement is key. With more than 321 million users who are active on Twitter, there is immense potential for business marketing and growth. This article talks about a few tips and tricks that will help you make the most of this platform. Why Is Engagement So Important? You may have a lot of stuff to market your